AGENCY ASSIGMENT - Gorjes Parfume - TV

SCRIPT of STORY BOARD

Name of models : Eka as a man.
Jane as a woman.
Lisa as Jane’s friend.
Nikita as Jane’s friend.
And
Wenny as a Photographer.

Time : At afternoon in EX mall

Background Music : All accidentally love – ost Shreek
Three friends: Jane, Lisa and Nikita an average walking and talking with one another. They are very happy, very fun and very cheerful. They want eat something in the food court. At point in time they an average enjoy the walk, suddenly Jane has been hit against one man with not deliberate.

Background Music is off
Jane : Ouch... my books?
“Bruk…” Jane’s books have fall in the floor
Man : Ups… I’m sorry!!!

And then they take the books together. While find out something smell not good come from Jane

Sound effect : feel of smell
Man : Say in heart: “oh my goodness this girl is beautiful, but why she’s body very smell not good?”

And the man wasn’t be long stay in there, so… he straight to go, and let Jane alone.

Background Music : if I were you – Hoobastank
Jane : (with face very sad) oh… why he go very fast? And why he do that? Are I’m very smell not good? Jane’s ask she’s friend.
Nikita : with face very shy, she said: actually Jane… you’re smelled not good, but I can’t talk this with you, I worried you can be angry with me! Sorry…

Sound Effect : sound of arrow and a stick of arrow
Picture of Jane’s get stabbed arrow, as a sign Jane’s its very hurt cause Nikita said. (but this we make in the advertisement in TV)

Background Music : Rhythm of the rain
Lisa : don’t worry Jane, I have a gift for you, this is gorjes perfume exclusive it’s a new perfume, its can fragrant until fifteen hours (15 hours), you can try friend!

Jane tries the perfume and she sees the different.

Sound Effect : sound of squirt gun of the perfume.
Jane : well, this very nice, I feel I’m very fragrant now.
You’re very kind with me, Thanks girls! now can we go to the food court I very hungry!!!

Then they are very quickly to be there. Till be there, they are ordered they food. Upon the food are arriving in their place, they are very happy and begin to eat. After fifteen minute they eat in suddenly…

Jane : ups… sorry, I thing a have to go to the toilet now, excused me!

Jane very quickly goes to the toilet and she doesn’t looking around and then before she enters to the toilet she makes an accident…
“Bruk…” she’s have hit against with the same man.

Man : ups sorry… I don’t deliberate!
But the fragrant of Jane has he smelling. Wait… are you is the same girl whom I hit against you a time ago?
Jane : yes, but I really sorry to hit against you… is not my wish.
Man : oh... its ok! Forgot it! Can I know your name?
My name is Eka.
Jane : oh… my name is Jane, nice too meet you...
And then they are be acquainted one another.
Jane : say in heart: thanks friends its because gorjes perfume exclusive.
Background Music : Your beautiful – James Blund


CREATIVE RATIONALE

1. Attention : In script of story board, we tell about the real situation from our life every day, which in any place the teenagers often to hang-out together with their friends and usually their go to there after their finish their activities (so we make in the afternoon) they not free from smells not good cause their activities. Because of that, we make this perfume which can fragrant until 15 hours especially to dynamist, active, creative, innovate, cheerful, fun and fashionable teenagers. Who knows about the future has become???

2. Interest : With the good plot and simply dialogue in the story, the viewers can understand and always remember about the story and the aim from the product. (in the dialoge has “Lisa say: don’t worry Jane, I have a gift for you, this is gorjes perfume exclusive it’s a new perfume, its can fragrant until fifteen hours (15 hours), you can try friend!).
Not only from the story but truly from the models too. The model gives our good performance in the story board. We hope they can tell the advertisement with another people.

3. Desire : For attract the viewers of this perfume, we make a good story board and we make a good advertisement, the acting from the model very appropriate with the tone and style from the product and with the real life in our life. The models its very real and very good act but Not just that, we use the best music from the advertisement, the music is very appropriate with teenagers as a target market of our product. So… the viewers can attract with this perfume.

4. Action : we make this perfume which can fragrant until 15 hours especially to dynamist, active, creative, innovate, cheerful, fun and fashionable teenagers. Who knows about the future has become???

5. Sales promotion: From attract the viewers we give a sales promotion for our product, we give one Exclusive bag if buy I pack, price Rp. 350.000,00 content 250ml. and we make a demo like sample to inform public like what our product? How the fragrant? And else…

Creative Strategy
Product : Gorjes perfume Exclusive
Brand : Gorjes
Company : Gorjes Cooperation
Target Audience : Gender : Female
Age : 17 – 25 years old
SES : Middle class (A, B, C1)
Occupation : Teenagers
Lifestyle : Dynamist, active, creative, innovative,
Cheerful, fun, and fashionable teenagers.
Promise
Physical : Body can fragrant until 15 hours nonstop!!!
Emotional : Confidence and cheerful everywhere, every time.
Rational : Our product made from natural material. Those can us choose from the best nature in Asia and also have been tasted by clinics from result of dermatology by all perfume expect in Asia.

Tone and style : Style of our perfume is casual with little elegant touch. So… this perfume seen xuriant but remand to fit in with life of Dynamist, active, creative, innovative, cheerful, fun, and fashionable teenagers

Creative idea : Excellence from our perfume is the first in Asia that able to stay till i5 hours nonstop!!!

Sales promotion : we give a sales promotion for our product, we give one
Exclusive bag if buy I pack, price Rp. 350.000,00 content 250ml. and we make a demo like sample to inform public like what our product? How the fragrant? And else.
Price : Rp. 350.000.00; / pack content of 250ml.

AGENCY ASSIGMENT - Gorjes Parfume

CREATIVE STARTEGY

1. Brand : Gorjes
2. Product : Perfume
3. Company : Gorjes Cooperation

4. Target Market : Remaja, kaum menengah atas (A.B.C1)
Usia 17 – 25 Tahun

5. Promise : Wangi tahan lama, dengan aromatherapy yang
Menyejukkan

6. Rationale : Produk kami dibuat dari bahan-bahan alami, yang kami
pilih dari alam terbaik di Asia dan Indonesia, serta telah teruji secra klinis , dari hasil dermatologis oleh para ahli perfume di Amerika, Eropa dan Asia.
Mengandung:
• Purifed water
• Prunus Amygdalus (sweet aromatherapy)
• Low alcohol and loew ethanol
• Glycerin 2%
• Min Ectract
• PEG 40 Hydrogented cstor oil
• 3 cyclohexene carboxaldehyde

7. Tone and Style : Gaya dari perfume kami adalah terkesan elegant
dengancampuran casual agar tetap terkesan mewah tapi tetap cocok dengan anak muda yang aktif, kreatif, dan fashionable

8. Creative Idea : Keunggulan dari perfume kami ini adalah perfume
pertama diAsia yang dapat bertahan hingga 15 jam non stop! Dengan aromatherapy yang menyejukan

9. Sales Promotion : Dalam pelaunchingan perfume ini, kami menawarkan
promosiyang sangat special, setiap pembelian I pack Goerjes perfume, akan mendapatkan hadiah langsung gratis! Sebuah tas exclusive dan cantik yang dapat digunakan dalam berbagai event, tas ini dibuat khusus oleh Gorjes cooperation, dengan model dan warna yang berbeda.

10. Price : Harga dari perfume kami adalah Rp. 350.000,00-,
/pack isi250ml, sudah termasuk tas cantik gratis!!!
(promosi)



RADIO COMERCIAL
1. Radio Script

• Durasi : 2 menit
• Audio material : Cassette
• VO
Latar tempat : Ruang kamar Lisa
Background Music : Gomenasai – T.A.T.U

Lisa : hai guys…
Jadi ngga nih kita ke Promnite hari sabtu depan???

Wenny : Ya jadi donk!!!
Secara… Promnite gitu!
Time for gaya!!! Time for fashion!!!
Hehehe…

Nikita : Tapi tampil beda ah..
Bosen deh, kalo gayanya gitu-gitu aja!!!

Jane : Bener banget tuh..
Tapi caranya gimana yah?

Wenny : Harus gaya yang beda? Biar jadi pusat perhatian yah?
Wah… wajib banget tuh hukumnya… setuju!!!

Lisa : Kalo gitu, loe semua harus coba yang satu ini!!

Nikita : Hah…!!! Perfume!
Basi ah! Wanginya pasti norak!!!

Jane : Tapi Lis, bentuknya lucu juga yah. Merek apa?

Lisa : Ini perfume emang merek baru… mereknya Gorjes!
Wanginya enak banget deh, beda dari yang lain.
Cobain yah…

Sound effect : Suara semprotan perfume
Srett…srett…srett…
(Background music berhenti.)

Wenny : Emm… wanginya enak banget Lis,
Trus… ada aromatherapy lagi! Enak banget yah..
Sejuk…wangi…
Seger deh!

Lisa : Enak kan? Selain ada aromatherapy, bisa tahan sampe
15 jam lho, nonstop! T.O.P abis kan?

Jane : Emang beli dimana Lis? Harganya berapa?

Lisa : Bisa di beli di outlet-outlet Gorjes di seluruh
department store diIndonesia dan Asia. Harganya terjangkau koq, Rp. 350.000,00-, / pack. Isinya 250ml. kalo beli dari tanggal 1 November – 30 Desember 2006, bias dapetin tas cantik kaya gini… gratis!!! Bagus kan?
Bisa buat sekalian keprom nih…

Nikita : Wah… keren banget.. udah perfumenya keren, dapet
tas lagi! Tapi… masa ntar kita kemabaran?

Lisa : Tenang aja deh…
Tasnya punya model dan warna yang beda-beda koq, jadi jangan takut kembaran deh..

Sound effect : Derap suara langkah kaki berlari
Dap…dap…dap…dap…

Lisa : Lho? Pada mau kemana? Ngga jadi ngerjain PR???

Jane : (dari kejauhan) Ntar aja deh Lis… kita mau beli
Gorjes dulu…

J.N.W. : Du…du…du...

Latar tempat : Acara promnite
Background music: Stars Are Blind – Paris Hilton

Wenny : Wow… promnya seru yah…
Liat deh pada ngeliatin kita gitu…
Pasti karena penampilan kita yang keren abis kaya
gini!!! Jadi enak…

Nikita : Ih… wenny? Please donk!!! Cape deh!

Jane : Lisa… thanks banget yah udah ngasih tau kita tentang
Gorjes..!Perfume plus tasnya keren abis!!!

Lisa : Yupz… sama-sama lagi. Nyantai ajalah…

Wenny : (teriak nagagetin) guys… kesana yuk…
Kayaknya lebih seru deh!!!

J.L.N.W : Yuk… yah…
Yuk…


CREATIVE RATIONALE
1. Attetetion : Perfume ini adalah perfume baru yang dikeluarkan
olehGorjes Cooperation yang diberi nama Gorjes Perfume Exclusive, nama yang sama dengan brandnya. Perfume ini memang ditujukan untuk remaja yang dinamis, aktif, kreatif. inovatis dan fashionable. Yang pastinya berkisar dari usia 17 – 25 tahun. Yang berbeda dari produk kaimi ini adalah merupakan parfume pertama di Asia yang dapat bertahan hingga 15 jam nonstop, dengan aromatherapy yang sejuk, dan sudah teruji secara klinis oleh para ahli di bidangnya. Dalam radio commercial yang kami buat, sengaja kami mengambil situasi yang sangat nyata dari kehidupan sehari-hari para remaja. Promnite adalah sebuah event yang nyata yang selalu menjadi ajang bagi para remaja untuk menunjukan kelebihan yang dimiliki mereka, khususnya remaja perempuan. Sehingga sangat cocok bagi kami, untuk mengambil tema ini

2. Interest : Dengan gaya dan alur cerita yang sangat simple,
makaakan sangat mudah dimengerti oleh para pendengar, sehingga sangat mudah untuk diingat dan dimengerti maksud yang ingin disamapaikan kepada pendengar. Kami berharap mereka dapat menceritakan kembali apa mereka dengar kepada orang lain.

3. Desire : Untuk dapat membangkitkan hasrat pendengar, agar
mereka tidak haus akan pengetahuan tentang perfume kami, maka kami mencoba untuk menjelaskan semuanya secara menyeluruh, walaupun tidak terperinci, tapi kami yakin bahwa mereka pasti mengerti apa yang kami maksudkan.

4. Action : Agar para pendengar tertarik untuk membeli produk
kami ini, maka kami juga menawarkan promosi yang sangat menarik yaitu akan mendpatkan sebuah tas cantik langsung, gratis!! Setiap pembelian 1 pack perfume seberat 250ml.