AGENCY ASSIGMENT - Gorjes Parfume - TV

SCRIPT of STORY BOARD

Name of models : Eka as a man.
Jane as a woman.
Lisa as Jane’s friend.
Nikita as Jane’s friend.
And
Wenny as a Photographer.

Time : At afternoon in EX mall

Background Music : All accidentally love – ost Shreek
Three friends: Jane, Lisa and Nikita an average walking and talking with one another. They are very happy, very fun and very cheerful. They want eat something in the food court. At point in time they an average enjoy the walk, suddenly Jane has been hit against one man with not deliberate.

Background Music is off
Jane : Ouch... my books?
“Bruk…” Jane’s books have fall in the floor
Man : Ups… I’m sorry!!!

And then they take the books together. While find out something smell not good come from Jane

Sound effect : feel of smell
Man : Say in heart: “oh my goodness this girl is beautiful, but why she’s body very smell not good?”

And the man wasn’t be long stay in there, so… he straight to go, and let Jane alone.

Background Music : if I were you – Hoobastank
Jane : (with face very sad) oh… why he go very fast? And why he do that? Are I’m very smell not good? Jane’s ask she’s friend.
Nikita : with face very shy, she said: actually Jane… you’re smelled not good, but I can’t talk this with you, I worried you can be angry with me! Sorry…

Sound Effect : sound of arrow and a stick of arrow
Picture of Jane’s get stabbed arrow, as a sign Jane’s its very hurt cause Nikita said. (but this we make in the advertisement in TV)

Background Music : Rhythm of the rain
Lisa : don’t worry Jane, I have a gift for you, this is gorjes perfume exclusive it’s a new perfume, its can fragrant until fifteen hours (15 hours), you can try friend!

Jane tries the perfume and she sees the different.

Sound Effect : sound of squirt gun of the perfume.
Jane : well, this very nice, I feel I’m very fragrant now.
You’re very kind with me, Thanks girls! now can we go to the food court I very hungry!!!

Then they are very quickly to be there. Till be there, they are ordered they food. Upon the food are arriving in their place, they are very happy and begin to eat. After fifteen minute they eat in suddenly…

Jane : ups… sorry, I thing a have to go to the toilet now, excused me!

Jane very quickly goes to the toilet and she doesn’t looking around and then before she enters to the toilet she makes an accident…
“Bruk…” she’s have hit against with the same man.

Man : ups sorry… I don’t deliberate!
But the fragrant of Jane has he smelling. Wait… are you is the same girl whom I hit against you a time ago?
Jane : yes, but I really sorry to hit against you… is not my wish.
Man : oh... its ok! Forgot it! Can I know your name?
My name is Eka.
Jane : oh… my name is Jane, nice too meet you...
And then they are be acquainted one another.
Jane : say in heart: thanks friends its because gorjes perfume exclusive.
Background Music : Your beautiful – James Blund


CREATIVE RATIONALE

1. Attention : In script of story board, we tell about the real situation from our life every day, which in any place the teenagers often to hang-out together with their friends and usually their go to there after their finish their activities (so we make in the afternoon) they not free from smells not good cause their activities. Because of that, we make this perfume which can fragrant until 15 hours especially to dynamist, active, creative, innovate, cheerful, fun and fashionable teenagers. Who knows about the future has become???

2. Interest : With the good plot and simply dialogue in the story, the viewers can understand and always remember about the story and the aim from the product. (in the dialoge has “Lisa say: don’t worry Jane, I have a gift for you, this is gorjes perfume exclusive it’s a new perfume, its can fragrant until fifteen hours (15 hours), you can try friend!).
Not only from the story but truly from the models too. The model gives our good performance in the story board. We hope they can tell the advertisement with another people.

3. Desire : For attract the viewers of this perfume, we make a good story board and we make a good advertisement, the acting from the model very appropriate with the tone and style from the product and with the real life in our life. The models its very real and very good act but Not just that, we use the best music from the advertisement, the music is very appropriate with teenagers as a target market of our product. So… the viewers can attract with this perfume.

4. Action : we make this perfume which can fragrant until 15 hours especially to dynamist, active, creative, innovate, cheerful, fun and fashionable teenagers. Who knows about the future has become???

5. Sales promotion: From attract the viewers we give a sales promotion for our product, we give one Exclusive bag if buy I pack, price Rp. 350.000,00 content 250ml. and we make a demo like sample to inform public like what our product? How the fragrant? And else…

Creative Strategy
Product : Gorjes perfume Exclusive
Brand : Gorjes
Company : Gorjes Cooperation
Target Audience : Gender : Female
Age : 17 – 25 years old
SES : Middle class (A, B, C1)
Occupation : Teenagers
Lifestyle : Dynamist, active, creative, innovative,
Cheerful, fun, and fashionable teenagers.
Promise
Physical : Body can fragrant until 15 hours nonstop!!!
Emotional : Confidence and cheerful everywhere, every time.
Rational : Our product made from natural material. Those can us choose from the best nature in Asia and also have been tasted by clinics from result of dermatology by all perfume expect in Asia.

Tone and style : Style of our perfume is casual with little elegant touch. So… this perfume seen xuriant but remand to fit in with life of Dynamist, active, creative, innovative, cheerful, fun, and fashionable teenagers

Creative idea : Excellence from our perfume is the first in Asia that able to stay till i5 hours nonstop!!!

Sales promotion : we give a sales promotion for our product, we give one
Exclusive bag if buy I pack, price Rp. 350.000,00 content 250ml. and we make a demo like sample to inform public like what our product? How the fragrant? And else.
Price : Rp. 350.000.00; / pack content of 250ml.