Proposal Product Lounching

APHRODITE CLOTHING LINE

I. Company Profile
Aphrodite Clothing Line is an international fashion brand that specializes in gownand high-end couture. The previous brand name is Crème De La Crème, which was found and established on 1982 by a French designer, Madeleine Vionnet. At the first, Crème -De La Crème only produced French particular night gowns, then after growing to an international scale in 1998, Crème De La Crème changed their name and concept.
The brand name then changed into Aphrodite and the concept of Aphrodite is to provide international style gown and also increase the local taste of gown in each country where it is existed. Aphrodite International launch in New York, Paris, London, Milan, Tokyo, and Singapore.
Aphrodite Clothing Line in Indonesia was managed by PT Mode Indonesia since August 2007. PT. Mode Indonesia is a retail network company which is long exists in Indonesia. PT. Mode Indonesia works in fashion and lifestyle industry in big cities. It buys franchise of international famous boutiques, such as BCBG Maz Axria, and Christine Lacroix. PT. Mode Indonesia always locates the store in classy shopping centers to adapt with their target markets. With 10 years experience since 1998, PT. Mode Indonesia exists with their vision to be a famous retail company in Indonesia which offers recent lifestyle brands and qualified products.
Aphrodite Indonesia builds exclusive contract with many international reputation local designers, such as, Anne Avantie, Oscar Lawalata, Biyan, Sebastian Gunawan, Adjie Notonegoro, Ivan Gunawan and Barli Asmara. Besides that, customers can also order special gown which will be made only one piece in whole world. The range price for each gown is about one million to one billion rupiahs. Target market of Aphrodite Clothing Line Indonesia are young women around 20-35 years old, university graduated, an economic class, live in big cities, such as Jakarta, Bandung, Surabaya and Bali, and also love haute couture. Aphrodite tries to present the nuance that suitable with taste and culture of target market.
Classifications of our products are elegant, exclusive, girly, simple, and vibrant. Elegant is classic style red gown to show woman elegance that can be wore for formal occasions. Exclusive is scattered sophisticate accessories gown, such as Swarovski crystals, diamonds, and other jewelries. Girly is gowns to show feminist of women, completed with laces and ribbons. Simple is gown that can be worn in various occasions, such as cocktail party, clubbing, even just go to mall. Vibrant is colorful gown for dynamic women who always want to be trendsetter.

II. Objective
In May 2008, Aphrodite will launch the first counter in 2 big shopping centers in Jakarta, it is Senayan City and Plaza Indonesia. Then, Aphrodite will spread to Bandung in October 2008, Surabaya in February 2009 and July 2009 in Bali. Because of that we will make a launching are a Spectacular Event with the fashions show, guest star, door prize, and more which is different with all clothing line’s launching before.
We hope after the launch, Aphrodite Clothing Line can be more popular, and have a lot of costumers, so our project in other cities in Indonesia can release with a good image.

III. Strategy
● Power
The power of Aphrodite Clothing Line is already have the potential buyers they are the fans of Aphrodite Clothing Line who’s always to buy the Aphrodite’s gown when they are go to the other countries. And in Indonesia Aphrodite Clothing Line join with most of famous designers Indonesia, so the costumers who needs the new clothes or gown with she’s favorite designer can come to here with the bonus is “special and exclusive touch of Aphrodite Clothing Line brand”
● Opportunities
The cloths brand which is more specialized for the women to make a design of gown which have many concepts such as International concept, national concept, traditional concept, and exclusive concept just for the costumer. With the superior facilities is “limited edition” so, costumer doesn’t worry to use same gown with other if go to the party.

IV. Implementation
● Project’s Day
Day / Date : Saturday, 10 May 2008
Time : 06.30 – 10.30
Place : Senayan City Hall
Jakarta Selatan

● Project Title and Concept
This project title is “Aphrodite Clothing Line’s First Launching” with the theme “Gorgeous with Ethnics Glamorous”. We make a concept of this event more glamour, with touch of traditional and ethnic’s culture of Indonesia. In here we have a fashion show from the entire designer’s collection as join with Aphrodite, and then we have the guest star, band and dance performance that appropriate with our theme and taste, to entertain audiences, not just that, we also make a some games for the audiences and the door prize for the invitation. The special is we have the theatrical musical drama.

● Evaluation Methods
After the program was held, we will make an evaluation through several methods:
• Count how many invited media were come to our event. Then, compare the result with our invitation list.
• Monitor how many invited media which published an article about our event.
• Analys sales report of our product in a month.
•And Monitor public opinion about our products through media and questionaires.

We think these methods are the most effective ways to know how success ourobjective achievement is. We think so because media and public respons already represent antusiasm and opinion of the customers about Aphrodite.
Activity, and the activities is: -Choose staff
-Brief staff
-Venue booking
-Contact MC
-Design invitation
-Print invitation
-Distribute invitation
-Design press kit
-Make press kit
-Arrange technical
-Catering
-Decoration
-Rehearsal
-Evaluation

V. Scheduling
Time Scheduling PIC Notes
18.30 - 19.00 Re-Registries invitation
19.00 - 19.15 Opening By MC
19.15 - 19.30 Dance performance
19.30 - 20.30 Fashion Show and Band performance
20.30 - 21.00 Theatre performance
21.00 - 21.30 Guest star performance
21.30 - 22.00 Games and door prize
22.00 - 22.30 Closing by Mc and all stars peformence


VI. Cost and budget
● Cost breakdown
a. Brochure, Poster Rp 1.500.000
b. Product catalog Rp 3.500.000
c. Ticket Rp 1.000.000
d. Press Release Rp 500.000
e. Id card Rp 500.000
f. Mc Rp 20.000.000
g. Model Rp 35.000.000
h. Guest Star Rp 50.000.000
i. Dancer & crew and cast Rp 7.000.000
j. games Rp 5.000.000
k. door prize Rp 15.000.000
l. Venue Reservation Rp 25.000.000
m. Catering Rp 6.000.000
n. Invitation Rp 500.000
o. Sound System Rp 15.000.000
p. Decoration Rp 5.000.000
q. Goody Bag Rp 2.500.000
Total= Rp 193.000.000
Contingency cost
(10% from total cost) = Rp 19.300.000
Total Count = Rp. 212.300.000